PPC Campaign Management

graphPay-per-click campaigns can be one of the most effective ways to sell your product or service. Whether it’s Google AdWords or paid social media advertising, our staff is equipped to set up effective and efficient PPC campaigns.

Our PPC management strategy consists of the following steps:

  1. Strategic keyword recommendations : Our PPC experts use professional tools to do an extensive keyword analysis for your business, identifying those keywords that will give you a larger number of enquiries. Very often, those keywords go beyond the obvious and you have options that you’d never even thought of!
  2. Bid Management: Our PPC management team bids only on keywords that are likely to give you great ROI. Bids are monitored closely with an emphasis on keywords that are most targeted yet least competitive.
  3. PPC Copywriting: In a PPC campaign, a compelling title and description is as likely to get you clicks as an effective keyword. Our in-house content writers write copy that is catchy and effective.
  4. ROI rate report: All campaign reports are regularly documented and shared with clients, as part of our PPC campaign management. ROI is monitored closely and the campaign is tweaked according to trends in the report. Performance data for all keywords can be viewed by clients including click through rate, ROI and traffic reports